We were approached by OBV (Operation Black Vote) to work on a project they are pursuing with the Electoral Commission.

The project, launched to coincide with the fortieth anniversary of the assassination of Martin Luther King, aims to improve voter registration within the UK - to explain the process and to persuade younger, particularly BME individuals to pick up the baton.

We wanted to try and do something a little different, whilst maintaining simplicity and providing as many options for treatment of images as possible, in a variety of different printed formats.

Our single intention was to produce something that worked - something that people would pick-up, something they would retain and something that would motivate them to act. The initial response has been very promising.